Video With My Vet - info
Technology enables us to do many things today that we could only dream of years ago: think digital tv and radio; the internet of things (like your fridge which apparently has the capacity now to order items that you are running low on); watches that can tell you the news, and the time of course; video recorders and YouTube; and of course telemedicine.
The latter has been around for 60 years or more in various guises – largely oriented to human health, both in terms of diagnostics and communications within the medical profession and more recently between doctors and their patients. It has also been practised a lot in veterinary medicine through the use of the telephone which is hardly new but has helped enormously in the provision of veterinary care to our patients.
Obviously, there has been a huge focus on security of patient information just consider the implications of genomics and insurance companies – the latter would die for access to this information.
With the advent of veterinary telemedicine a whole raft of “business to client” sales teams are making productive use of the data we generate on a daily basis, and collected by us for the giants, and not so big companies whose services we think are free but which are harvesting our data like piranhas. Remember that old saying – ‘there is no such thing as a free lunch’ – never was a truer word spoken.
The problem for businesses that want to use the new wave of technologies is that we now also have much more stringent laws governing the use and transfer of personal data, and rightly so.
The unfortunate consequence of these laws is the unwary can quickly become embroiled in a legal issue with a client who is unhappy that their data has been mis-used in some way – sometimes with some hefty fines following on behind or at least some bad publicity.
Avoiding these issues behoves all of us to become more aware of technology, its opportunities and its repercussions.
In particular we have GDPR laws that are strong throughout Europe and the UK (post brexit) and beyond.
So what is the smaller business to do in terms of making sure they are compliant when it comes to Telemedicine. Here are some tips that you ignore at your peril:
Check the information you receive from these potential partners – if it is less than perfect then question their suitability as a technology partner for your business.
We are grateful to Jack Peploe for his expertise and advice in the following section:
Before we use a tool we need to be aware of how and why the provider will be making it available. We need to be aware that Facebook as a group’s revenue is significantly related to it being a “data miner”.
In the end you can do whatever suits you best but as always – buyer beware!
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